Quote from Shaheen Ambalath Veettil Vattachira on February 20, 2026, 11:16 am

Dear Members of the South African Business Council,

Good afternoon and Happy Ramadan.

I trust this message finds you well.

My name is Shaheen Ambalath Veettil Vattachira, a marketing and brand management professional with over 20 years of international experience across the Middle East and Asia-Pacific regions, specializing in retail expansion, e-commerce, and strategic market development, running a consultancy office in the Republic of Poland.

We have been approached by a leading footwear brand from India to expand their distribution to the African continent.

I am reaching out to introduce ABROS Sports International Pvt. Ltd., a rapidly growing Made-in-India footwear brand with strong domestic scale and increasing global ambitions.

ABROS is a performance and lifestyle footwear company with:

• 1.3M $ turnover (FY25)

• 60,00,000 pairs sold annually

• 1,000+ SKUs across men’s, women’s, and kids’ categories

• 16,000+ retailers across India

• Integrated in-house manufacturing (soles, uppers, assembly & QC)

• Performance platforms such as Hyperfuse and Hyperbeads

The brand operates in the mass-premium segment and offers strong value positioning, making it well-suited for emerging and established retail markets alike.

We are currently exploring a strategic distribution partnership for the South African region and are seeking a credible master distributor or importer with established retail or wholesale networks.

Given the Council’s role in facilitating business connections and trade relationships, I would sincerely appreciate your guidance or introductions to potential distributors who may be interested in representing ABROS within South Africa.

I would be pleased to share the detailed company profile, commercial structure, and proposed partnership model upon request.

Thank you for your time and consideration. I look forward to the opportunity to connect.

Warm regards,
Shaheen Ambalath Veettil Vattachira
Email: shaheen@threestarconsultancy.com 
Phone: +971 5454 50117