What Comes Next: Managing People, Costs, and Expectations in the UAE’s Recovery

As UAE businesses continue to rebuild momentum, many leaders are facing a new set of practical challenges. Operations may be returning, but cost structures, cash flow, team expectations, client demands, and ways of working may look very different from before.

Join SABCO for a practical online webinar designed to support business owners, leaders, HR professionals, and finance decision-makers as they navigate the next phase of business recovery with clarity and confidence.

EVENT DETAILS

Date: Thursday, 7 May 2026
Time: 11:00 am to 12:00 pm
Platform: Online Webinar
Cost: Free for all to attend

Reserve your spot: 
https://events.teams.microsoft.com/event/ea2d2b1c-323a-4477-9600-4c40cff41c0a@149a9e82-519d-4399-94f7-9c128a99f83e

This session will explore how to manage people, costs, and expectations in a way that is realistic, responsible, and sustainable. The discussion will bring together both finance and HR perspectives to help businesses make informed decisions about when to reinstate costs, rebuild capacity, restore salaries, renegotiate expectations, and start investing again.

KEY TOPICS TO BE DISCUSSED

01 — Back to Business, But Not Back to the Same
02 — Managing Expectations with Clients, Suppliers and Staff
03 — Bringing People Back Without Overcommitting
04 — Signs of Recovery: When to Start Spending Again

OUR SPEAKERS

Carla Wilson – Founder, WE Group

Carla Wilson is the Founder of WE Group, partnering with SMEs across the UAE to turn finance into a tool for clarity, control, and better decision-making. With over a decade of regional experience, she focuses on building finance functions that support real business outcomes.

Sarah Brooks – Fractional CHRO, WE Group | Founder, Fikrah HR

Sarah Brooks is a Fractional CHRO working with WE Group, supporting SMEs across the UAE with practical, human-centred HR advisory. With nearly three decades of experience across the GCC and UK, she brings deep expertise in labour law, organisational design, and people strategy. Sarah is a Chartered Fellow of the CIPD.

WHO SHOULD ATTEND

This webinar is ideal for business owners, executives, HR professionals, finance leaders, entrepreneurs, and managers who are responsible for making people, cost, cash flow, and operational decisions during this next phase of business recovery.

WHY ATTEND

This session will provide practical guidance for business owners who want to move forward carefully, communicate clearly, and make decisions that support both business stability and team confidence.

Spaces are limited and registration is essential!

If you experience any difficulties with registration, please email operations@sabco-uae.org